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RECENT BLOG POSTINGS:
October 18, 2011
Anybody working in corporate communications can learn a lesson from a recent news story. If you want to fully engage your employees, you must constantly reinforce the messages you want them to understand. Continue reading →
October 11, 2011
Developing a direct mail campaign is a six-step process, none of which can be executed without careful planning. Pay attention to every element or your campaign will fail. Here is a brief explanation of how to proceed.
Continue reading →
September 20, 2011
Twitter users do their followers a great service when they share articles or blogs of interest. Twitter provides a steady stream of articles that are entertaining, informative and useful. What’s not to like? Continue reading →
September 11, 2011
After the 9-11 terrorist attacks, Akron raised $1.4 million for New York. The money was used to buy a 95-ft. ladder truck, two ambulances and three police cars. The firetruck will be taken out of service in 2012. Continue reading →
June 24, 2011
This morning’s Cleveland Plain Dealer has a front-page story about MetroHealth Hospital System using a crisis communications firm, Hennes Paynter, to help it develop a messaging strategy. The county-owned system has come under scrutiny during a widespread investigation of corruption … Continue reading →
May 30, 2011
It seems that every day a new story hits the wire about companies shifting marketing dollars into Facebook, Twitter, LinkedIn and other social media while cutting back on traditional marketing methods.
I recommend companies get into social media as quickly as possible if they haven’t already, but I caution them about completely throwing out all the marketing strategies that got them to where they are today. Continue reading →
May 5, 2011
A business plan is one of a company’s most important documents. It lays out the company’s objectives and describes the strategy for meeting those objectives. More importantly, it shows how the business will obtain financing and how much money the … Continue reading →
April 29, 2011
I went to lunch the other day at a local restaurant, a popular place that’s been around for years. I found two misspellings on the menu. I was surprised and, yet, not surprised. How many times have you spotted a … Continue reading →
April 28, 2011
About 18 months ago, I started using a Livescribe Smartpen to take notes while conducting interviews. If you’re a writer, you should check this out. It will change the way you handle meetings and interviews. Continue reading →
April 5, 2011
Can you believe the first quarter of 2011 is in the books already? I ended up the quarter with a flurry of activity, trying to tie-up some projects before my April billing. Are you one of those people who work … Continue reading →
March 22, 2011
Getting started on difficult copywriting jobs can be a real problem. Here are two techniques that will help you break through writers’ block. They will make you faster and more productive as a copywriter. Continue reading →
March 13, 2011
Outdated, worn-out marketing materials can kill your chances to make a good impression. With digital printing more affordable than ever, it’s time to dump the shop-worn materials and equip your team with fresh, highly targeted sales pieces and product brochures. Continue reading →
March 3, 2011
When independent franchisees ran into a crumbling economy, they fell back on the basics to get them through: hard work, calculated risk-taking and a healthy dose of optimism. How they prevailed is inspiring for salespeople in every industry. Continue reading →
February 25, 2011
I know all the reasons why interns won’t work for your business. But you’re thinking about them the wrong way. Here’s a way for ANY business to use them to gain solid market intelligence for a fraction of the cost. Continue reading →
February 5, 2011
Christina Aguilera’s butchering of the national anthem has a lesson for marketers. Her mistakes resulted in embarrassment. Yours – very similar in nature – can kill your sales and your brand. Continue reading →
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