We recommend directing your local advertising dollars to the most local media you can identify – often suburban newspapers and local radio stations.
Be extremely strategic with your print advertising dollars, and be especially wary of doing “institutional” advertising like the big national brands do. You’ll do better investing those dollars in your website, to get it producing prospects for your products or service.
In advertising, nothing is more important than the headline. That’s why we often write as many as thirty headlines for an ad, and then parse every word to get exactly the meaning we intend. If you’re tempted to create your own advertising, here are some tips that will make the ad more effective:
- Write a strong, compelling headline that offers a benefit.
- Don’t be afraid to write long copy if that’s what it takes to tell your story. It works!
- Use a dominant image. Do not clutter the ad with meaningless graphic elements.
- Always include a call to action with a deadline.
- Include real testimonials whenever possible.
- Give people multiple ways to respond.
- Have several people check the ad for spelling, factual or grammatical mistakes.
- If you’re making specific claims, be in compliance with local, state and federal laws governing warranty claims, health claims, etc.
We can develop black-and-white or full-color ads for newspapers, magazines, playbills, sports programs, and custom publications.
- Complete ad concept development
- Graphic design
- Co-op advertising compliance
- Digital tearsheet service
Our advice is to never let a publication design an ad for you. You can’t afford to turn your advertising over to a graphic artist who has no training in direct-response advertising, message development or copywriting. Call us. We can help you, and our professional copywriting and design services won’t break the bank.