 |
RECENT BLOG POSTINGS:
 Manufacturers around the world have adopted the idea of continuous improvement for more than 20 years now. That same philosophy applies to writing. If your blogging today is no more polished and professional than it was a year ago, then you’re neglecting your craft. Continue reading →
 I have always believed that communication is at the heart of any relationship. Marriages fail when partners stop talking to each other. And companies lose more customers by neglect than they dare admit. A solid communication strategy helps companies forge the strong customer relationships that drive brand value. Continue reading →
Anybody working in corporate communications can learn a lesson from a recent news story.
A story in the Cleveland Plain Dealer on Wednesday, Oct. 12, reported on the installation of an 18-foot wide helix wind turbine at Progressive Field. The turbine was developed by a Cleveland State University (CSU) engineering professor whose work was fueled by a $1.1 million grant from the U.S. Department of Energy. Continue reading →
Posted in Blog, Writing
|
 I like direct mail because I can measure the results, right down to the dollar. No other advertising medium can be tracked the same way. Try to calculate the return on investment (ROI) for print, radio or television advertising or social media and you will always be guessing. Direct mail lets you manage your costs and precisely calculate your ROI. Continue reading →
 Someone asked me recently what I like the most about Twitter. Actually, the question came from a non-user and was more like an indictment: Why do you waste your time with Twitter? What’s in it for you?
The answer was easy. I like having a gang of people who share my interest in marketing and other subjects bringing interesting articles to my attention. It’s like having an army of researchers at my disposal, all working for free. Continue reading →
I was saddened to learn that the firetruck purchased by people in greater Akron, Ohio, and donated to Ladder Company 163 in Queens will be taken out of service next year. Somehow, I’d hoped the legacy of caring that Akron had demonstrated would be in evidence longer. Continue reading →
 This morning’s Cleveland Plain Dealer has a front-page story about MetroHealth Hospital System using a crisis communications firm, Hennes Paynter, to help it develop a messaging strategy. The county-owned system has come under scrutiny during a widespread investigation of corruption in Cuyahoga County. Continue reading →
 It seems that every day a new story hits the wire about companies shifting marketing dollars into Facebook, Twitter, LinkedIn and other social media while cutting back on traditional marketing methods.
I recommend companies get into social media as quickly as possible if they haven’t already, but I caution them about completely throwing out all the marketing strategies that got them to where they are today. Continue reading →
 A business plan is one of a company’s most important documents. It lays out the company’s objectives and describes the strategy for meeting those objectives. More importantly, it shows how the business will obtain financing and how much money the company expects to make. Continue reading →
I went to lunch the other day at a local restaurant, a popular place that’s been around for years. I found two misspellings on the menu. I was surprised and, yet, not surprised. How many times have you spotted a mistake on a document, menu or brochure? It’s become so common that we hardly make note of it. Continue reading →
|
 |
|
|
