What is Closed Loop Reporting?
Closed Loop Reporting refers to integrated analytics that help you understand which marketing channels are contributing to your profitability.
With closed loop reporting you can do the following:
- Trace the path of your leads from their first contact with you right through to their becoming one of your customers
- Get a clear picture of which marketing channels are driving results, and which ones are just a waste of time and money
- Make educated, data-driven decisions about how you allocate your marketing resources to get better results.
What would it mean to your business if you could get this kind of “no BS” data for all of your marketing channels? For example, Facebook may generate a lot of traffic to your website, but it could be that Twitter drives more leads and that LinkedIn has the highest conversion rate. If all you’re looking at is traffic or lead volume, you might erroneously conclude that Facebook is doing the best job. In reality, LinkedIn has the biggest impact on the business metrics that matter the most – new customers!
By tracking every interaction with your site, you have the ability to “close the loop” and make better decisions. Closed Loop Marketing is what HubSpot is built to do. At last you’ll understand exactly what each channel, keyword, page, email campaign, speaking engagement or other marketing activity is helping you toward your ultimate goal.
Closed loop reporting in HubSpot is easy to set up. If you have a common CRM system like Salesforce or Sugar, you can install HubSpot’s connectors in minutes. We also have a full-service customer support team available to assist you.