Employee engagement is a hot topic among human resources professionals. One of the most common complaints heard at employee exit interviews is that internal communication is poor or non-existent.
Of course, you’d like to have everyone in your organization working as a team toward the achievement of common goals. But how do you communicate that? With hallway posters? With a posting on the company intranet? At the yearly pep rally where you report on last year’s results?
Sorry, but none of those tactics employ the repetition you need to get your message through. That’s why we recommend a regularly published newsletter that gets mailed to the household of each employee.
But that’s expensive, you say. Not as expensive as disengaged employees. Sure you can save money emailing a newsletter instead of printing one. Did you ever check the click through rates on an employee newsletter? It’s appalling. What’s more, there is absolutely no pass along readership.
Mail the newsletter to their homes. Spouses will look at it because it helps them put together faces with names. It fosters discussion at home about what’s going on at work, and is that a bad thing? Of course not. And here’s a radical thought: sometimes employees are actually proud of what they do, and they’d like their family to see it when they get some kudos from the boss. Those proud moments are at the heart of keeping your employees interested and engaged in their work.